Design is the process through which nearly all objects are given a specific design and function - from cars to paper clips, from clothing up to chairs. Design means more than styling or giving shape to an object. Good design is a complex process in which the various, often contradictory requirements have to be fulfilled so objects can function in the desired manner. Design is only good when aesthetics, economics, durability, function, ecology and comfort come together to complement and harmonize with one another.


vitra design Philosophy @ (www.vitra.com)

It takes more than capital to swing business.

You've got to have the A. I. D. degree to get by:

Advertising, Initiative, and Dynamics.


Isaac Asimov